Words to Live by – IF

Most people will be familiar with this poem, as it is very famous, and has been using in adverts for several brands over the years, As a father, it resonates hugely for me, as something I aspire to demonstrate to my children, and hope that they adopt as sound principles themselves.

“If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:

If you can dream—and not make dreams your master;
If you can think—and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breathe a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Man, my son!”

Rudyard Kipling (1943)

I don’t claim to always live this way at all… but there is no harm in trying! 🙂


My book list

These are the books I’ve read (actually listened to..) recently..


1. Start With Why (Simon Sinek) – Great for anyone starting or running a business, or making life plans. Simon is popular on TED style videos online. Not a big fan of millenials..

2. Subtle Art of Not Giving a F@ck – (Mark Manson) – Awesome! Everyone should read this book

3. Living Forward (Michael Hyatt) – Solid book for helping structure efforts to make longer term plans that are practical. Good for business owners and anyone who wants to set goals and go for them!

4. How to Win Friends & Influence People (Dale Carnegie) – An absolute classic. The world would be a better place if everyone read and applied these principles!

5. The Chimp Paradox (Dr Stephen Peters) – Eye opening, brilliantly written (and narrated). Fascinating and insightful. A must read for anyone who has an interest in being better at controlling their own thoughts and actions and understanding why others behave ad they do. Great book!

6. Money (Rob Moore) – motivational without the B.S. of other books. Practical and real life examples and advice. Gives a different perspective to the thought of wanting to make money. Wish I had read it in my teens!

7. Thinking, Fast & Slow (Daniel Kahneman) – heavy going prose. Absolutely fascinating. Slow going at times. I have a few chapters to go… Great for anyone who liked Chimp Paradox and wants to get deeper into psychology!

8. The power of Habit (Charles Duhigg) – practical and useful. Really interesting book about how to form, change and adapt habits. Grounded in science with real practical applications.

9. Shoe Dog (Paul Knight) – who wouldn’t be interested to know how Nike was started and grown into what it is today. Amazing story, which has given me a new perspective of the brand!

10. How to be Fu#king Awesome (Dan Meredith) – similar in style to ‘the subtle art of not giving a f$ck’, but a very good book well worth a read. Tells/reminds you of what to focus on in your life.


Most of the time I don’t have the opportunity to sit down and read a book. So I enjoy listening to audio books. I use Amazon’s Audible service which is great. It just works! Plus although it’s a subscription model (cost per month), once you download a book, you get to keep it even if/when you cancel your subscription.


There are loads of pictures, memes, sayings or quotes online these days. Some of them really hit the mark in a specific moment, and others are good to just live by generally.

I’ve not put these in any particular order, and will credit if I can remember where I saw it, or who said it, if I can remember!

These may hit the mark for you too, let me know if they do, or if you have any you like that I’ve not mentioned!

Continue reading “Quotes”